October 23, 2022

A&R Factory Has Launched a New Bespoke Interview Submission Service for Independent Artists

By Azlyrics

A&R Factory Has Launched a New Bespoke Interview Submission Service for Independent Artists

Posted on 23 October 2022

After the success of our lockdown interview sessions, the editorial team at A&R Factory have launched a new interview submission service for independent musicians looking to solidify their brand, build credibility in the industry and find fans within their niche.

Whether you want to discuss the concept of your new album, be interviewed on your motivations as an artist or give fans a chance to get to know you before you head off on tour, our platform is the place to do it. Unlike other artist interview services, we are open to interview requests from musicians and bands regardless of genre and location.

Instead of offering a set of generic questions, our artist interview features embrace the autonomy of the artists using our service. Take, for example, the recently published interview for the UK alt-metal duo, Glytsh, who used our platform to discuss how they intended on making their future gigs more LGBTQ+ inclusive.

How Artist Interviews Can Raise Your Profile and Engage Your Audience

Music reviews, playlisting and radio play are all great ways to boost your profile as an independent artist, and, of course, each of them has its own merit. However, when it comes to engaging with your fanbase on a deeper and more interpersonal level, artist interviews are one of the best tools you can put in your music promotion arsenal.

The one commonality between all music scenes is that fans are the driving force behind them. Impressing listeners with your music and lyrics is your first port of call, but that is easier said than done for many independent bands and musicians on a budget in an increasingly oversaturated music industry. Interviews are a great way to capture your target audience and increase interest with music fans who align with your morals and outlook as a musician.

Interviews Generate Engaging & Shareable Content

Sharing interviews on your social media pages is a great way to fill your social media content calendar and remain on your fans’ radar – which is a proven way for artists to cumulate growth in their respective scenes. There is no wrong time for artists to engage their fans by sharing an online interview. But this form of press works best when you’re generating hype leading up to a major milestone in your music careers, such as the launch of a new album, EP, single, tour or merch drop. Interviews may be daunting for artists who are new to them, but they are still a great publicity opportunity for artists who want their fans to get to know them on a deeper level.

Interviews Can Widen Your Fanbase

By requesting interviews from music blogs with high readerships, such as A&R Factory, independent artists get the chance to expand their reach and find new listeners who are looking for new artists that they can connect to on a personal and moral level. Even though there is a number of people who are firm believers that you should always separate the art from the artist, for the majority, it is important to know who is behind the music that they are listening to. Even if you think that your music and lyrics speak for themselves, one interview could make the difference between a casual and a die-hard fan.

Interviews Help to Boost Credibility

While there are many music fans out there who love to discover music before anyone else, there will always be music fans that only jump on trends and only give new artists a chance when it appears that they already have a sizable following. Getting your band covered by a reputable music site is a surefire way to boost your credibility and reputation in the industry. Beyond sharing the interviews across social media and linking the interview on your website, you can also mention artist interviews in your future press releases, playlist submissions and review submissions.

Soundbites from Interviews Can Lead to Viral Success

With the ever-waning attention spans of music fans, a single pithy soundbite in an interview can be all that it takes to take a band or artist’s renown up a notch. Speaking in soundbites may not be a natural ability for every artist out there. But by perfecting the art of conveying a message in a short and witty one-liner that articulates your brand and ethos, you will create a quotable statement that you can share across media platforms.

Interviews Are a Great Way to Plug Your New Merch & Music

In a time when consumer confidence is incredibly low, it is natural for artists to feel uncomfortable plugging their merch and physical music sales on social media sites. However, band interviews are one of the best domains to do this in. After you’ve covered your preferred talking points, you will get an opportunity to plug your new merch lines, vinyl records and gig tickets.

To request an interview from the A&R Factory editorial team, fill out our interview submission form, and let us know what you want the focus of the interview piece to be, including details of anything that you would like to be promoted in the interview.

Once submitted, you will receive a set of unique interview questions on a focus of your choosing, and your interview will be published within 7 – 14 days. The interview will feature on our multi-award-winning blog and across all of our social media channels that are followed by key industry figures and music fans alike.

Article by Amelia Vandergast